Melanoma Research Alliance and Bimini Bay Outfitters
Join Forces to Advance Research & Promote Sun Safety
WASHINGTON, D.C., April 10, 2023 – The Melanoma Research Alliance, the largest non-profit funder of melanoma research, and Bimini Bay Outfitters, a leader in the field of outdoor apparel, are proud to announce a new partnership to accelerate research into melanoma and promote sun safety among outdoor enthusiasts.
Skin cancer is the most common type of cancer in the United States, with almost 5.5 million cases diagnosed each year – more than breast, colon, lung and prostate cancers combined.1 Fortunately, skin cancer is highly preventable. Over 90% of all skin cancer is caused by exposure to ultraviolet radiation from the sun or indoor tanning devices.
“For 30 years we have been catering to our customers, the outdoor enthusiasts, and have been designing apparel and developing technologies to promote sun safety with innovations such as Solarguard Sun Protecton ®, BloodGuard®, Stainguard®, and Moisture Management®.” -Bob Feldsott, President and Owner of Bimini Bay Outfitters
Through the partnership, the two organizations will develop and promote a variety of sun safety educational materials specifically for outdoor enthusiasts, that covers topics including:
Never Intentionally Tan
There is no such thing as a 'healthy' tan. UV damage to your skin is cumulative, so protecting yourself daily is important.
Wear UPF Clothing
UPF clothing, like those pioneered by Bimini Bay Outfitters, is specifically designed to protect you from the sun. In addition, wide-brimmed hats and sunglasses
Wear Sunscreen
Make sunscreen a daily habit. UV radiation can still damage skin even in the winter and on cloudy days. Use broad-spectrum sunscreen (protects against UVA and UVB rays) with SPF of at least 30.
Avoid Peak Rays
Seek shade during the mid-day sun (typically between 10 – 2pm), when its rays are most intense.
In addition, Bimini Bay Outfitters has made a $10,000 donation to MRA’s lifesaving grants program and will donate 10% of all proceeds when customers use the link to purchase Bimini Bay Products at www.biminibayoutfitters.com
We are absolutely thrilled to partner with Bimini Bay Outfitters to promote sun safety among outdoor enthusiasts,” says Melanoma Research Alliance President & Chief Operating Officer Stephanie Kauffman. “We want people to understand that you can be sun safe while enjoying the activities that you love.
— - Stephanie KauffmanMelanoma Research Alliance President & Chief Operating Officer
About Melanoma Research Alliance (MRA)
The Melanoma Research Alliance (MRA) stands as the largest non-profit funder of melanoma research. Founded in 2007 by Debra and Leon Black, MRA’s mission is to end suffering and death due to melanoma by advancing the world’s most promising science and research. MRA provides critical funding for melanoma cancer research that propels advances in prevention, diagnosis, treatment, metastasis, and survivorship. MRA-funded researchers have been behind every major breakthrough in melanoma research. Since MRA’s inception, more than 15 new therapeutic approaches for melanoma have earned FDA approval. MRA is recognized as one of the most fiscally efficient non-profits in the country. Because MRA’s Founders’ generously cover 100% of MRA’s administrative and operating costs, every dollar donated is invested directly into MRA’s scientific and research program.
For more information, please visit: www.CureMelanoma.org
About Bimini Bay Outfitters
Established almost thirty years ago, Bimini Bay Outfitters, Ltd. has firmly rooted itself as an International brand of outdoor products with specialization in fishing tackle and outdoor apparel products. Family owned for over 78 years, the parent company has been in business since 1860! Performance and value are the bywords that set the foundation for each of our products throughout all of this time.
Our team is comprised of a collection of innovative minds with a millennium of combined years of experience in the fishing tackle and apparel industries. All spend plenty of their time designing, testing, producing, and of course fishing all the unique products we sell. Our mission is to evolve with the times, introducing the most ground-breaking, fish-catching technology to anglers at outstanding values in all price points.
From chasing tarpon to bluefish, snappers to stripers, we build the best rod, reel, lure, rigs, terminal, accessories and apparel to hoist your next trophy over the rail or onto the sand. Look further into our performance products throughout our Bimini Bay Outfitters, Ltd. site.